The phrase was popularized or even possibly coined by Akio Nakamori in a series of essays about otaku in the hentai anime magazine Burikko. There are growing numbers of self-identified otaku in Japan, though usually it's fandom-specific labels such as anime otaku or game otaku that get worn with pride rather than just the general term otaku, which is still usually something of an insult. The linguistic term originates from an overly polite form of "you", 'お宅', literally meaning "your house", the implication being that those labeled as otaku are socially awkward and often prefer to stay at home. It's not the same implication as geek or nerd in the West, as over the past 30 years or so, geeks have achieved a high level of acceptance, whereas otaku is more pejorative. While anime - particularly late-night shows aimed at less mainstream audiences - are often associated with otaku, an otaku is not necessarily an anime fan.Īn otaku is an obsessive fan of any topic. What is an otaku? In Western anime fandom, otaku is used interchangeably with anime fan(s), but that's not quite what it means in Japan.
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